Richard Branson

I'd like to see people pay attention to the science of hip hop. The knowledge part, the political side of what hip hop could do, or where hip hop is gonna go. I always say it's gonna become universal as we become a galactic union.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?

I watch TV on my TV pretty exclusively. However, when I'm on that long flight between Los Angeles and New York, a great way to pass that time is to download movies on iTunes and watch them on my laptop.